Hecho celebrates the metropolis' history of art and design as well as its rich tradition of skilled craft.The brand offers an edited range of singular holiday essentials that distills the perfect warm-weather wardrobe.
We met and interview Jack Miner,creative director of the brand,during the last edition of Pitti Immagine Uomo.
So Jack, tell me something about your inspirations for you collections .
Each season, I begin by looking at the work of a creative individual who has lived and worked in Mexico City at some point in their career. I then consider how their work might inform our seasonal color palette, silhouettes and application of material. Our first collection drew on the work of Luis Barragán, our second Mathias Goeritz, third Pedro Friedeberg, and our fourth Carlos Mérida.
Tell something about your story.
I grew up in Connecticut and worked as an Analyst at Chris Burch’s Venture Capital firm in New York before moving to Mexico City in 2012.
When I got to CDMX, I felt it had been misrepresented in the U.S. media as a precarious, dangerous place. I began incubating the idea for HECHO in an effort to tell a positive, accurate narrative about the city through producing locally and drawing inspiration from the metropolis for each collection.
As a consumer, it was difficult for me to find distinct resort wear pieces that I really Ioved and could afford – I had to either spend a lot amount of money at a luxury brand or compromise aesthetic in shopping at a contemporary price point. So, I set out to fill the gap by offering an elevated and singular range of warm-weather staples that wouldn’t break the bank.
Tell us about your aesthetic.
Well, when I think about our guy, I envision an epicurean, chivalrous bon-vivant who sets his own standard of style. He takes his life seriously but not himself.
What do you think about fashion in nowadays?
For better or worse, the advent of social media and fast fashion have been particularly influential in shaping the landscape of the industry. Emerging brands have to be particularly nimble in both foreseeing and responding to greater seismic shifts led by industry powerhouses. The more adaptable and resourceful a nascent label is able to stay, the more readily able it’ll be to survive.
How is fashion in Mexico?
Mexico has a wonderfully rich tradition of skilled craft as evidenced by regional artisans throughout the country. I like to incorporate elements of those techniques into our designs each season in ways that make them feel contemporary.
Describe your style in 3 words.
Uncomplicated, optimistic, consistent.